I make a least one video per day like the one above to help the people who use this low cost replacement for small business accounting software (for example Quickbooks) to master new skills and improve their business (the video above took about an hour to make). There is a lot of hype about information marketing and there are unscrupulous marketers all over the internet who will try and take your money in exchange for showing you methods that simply won’t work, here is a method that does. Designing and creating your own product gives you a higher return on your investment, builds your confidence and allows you to refine and tune what you have so as you can sell more.
When I first saw how simple it was to create a video and upload it to YouTube or turn it into a podcast it made the hairs stand up on the back of my neck and I concluded I should share this essential skill with everyone. I love these video distribution platforms as they really have helped me sell and build a reputation for my low cost alternative to conventional small business accounting software such as Quickbooks or Peachtree.
I cannot stress enough that the key to a good video is to use a technique called storyboarding, it sets out what you will say, how you will say it and helps you develop the detail of your ideas. Don’t even think about using pen and paper to create a storyboard, you can save yourself a lot of repetitive work and let your creative powers loose by using slide creation programs like Microsoft powerpoint or Apple Keynote. The really good news is that you can produce a storyboard, create your video and fine tune it and get it to market without spending any money what so ever the most this exercise is going to cost you is time and effort and believe me you will learn so much that you will look back and see that this is time well spent.
The most sophisticated tool you can use to create your video is free as a thirty day trial (DO NOT DOWNLOAD THIS YET) and its called Camtasia Studio and its made by a company called TechSmith who also produce some superb and inspiring video tutorials which I recommend you watch everyone of first to learn the art and get some ideas. You have thirty days free use of the Camtasia Studio software once you download the trial and what you don’t want to do is have it lying idle on your machine whilst you finish your storyboard and cut into the time you have to produce and refine your video.
Get stuck into learning about these tools if you are serious about this opportunity and in the next few days I will write the article that will appear on this blog (owner permitting) that gives you an in depth view on how to create the storyboard and I will be using the small business accounting software video as a real life subject to help you thoroughly understand the techniques.
