In my opinion the majority of webmasters have a short term vision when they attempt to promote their website. They are seeking virtually instant results and when they do not manage to achieve this they become despondent and then lose their drive. I have achieved a massive amount of success via writing articles as a form of web promotion and have advised many other people to also use it to enable their websites to obtain a higher search engine ranking. After a little bit of explaining and tutoring these webmasters are quickly up to speed and ready to roll. They then spend the next two months writing articles and on average will write forty articles in this period. At this stage they comment that their website is not ranked as high in the search engines as they would have hoped and that they have not attracted the amount of additional traffic that they thought they would have.
So what happens next? Well they have not achieved the results that they had expected and are quickly losing interest. I would then attempt to talk them round by explaining the positive results that I have had via article marketing but guess what? Yes they stop writing articles.
So what would have had happened if they had continued to submit articles to the article directories for the next five or ten years? In my opinion they would be dominating their niche, such as offering UPVC windows or composite doors, as long as they are also learning about other forms of website promotion and applying them.
Web promotion and link building services should, without doubt, be seen as a long term project. Yes we all want to see positive results quickly to give us a confidence boost but as long as we are doing the writing things, SEO wise, then we will succeed our goal of high rankings in the search engines.
